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A woman with long hair kneeling on a log by a river in a dense, green forest.

Soléa Parfums captures the serenity of the sea through clean, conscious fragrance.

Solea Parfums is a fragrance brand inspired by calm, clarity, and a deep connection to nature. Each scent is designed to feel personal and grounding, capturing quiet moments that linger. With a focus on simplicity and presence, Solea offers fragrance as a way to reconnect to yourself and the world around you.
We created an identity that feels clean, spacious, and timeless. The custom wordmark has soft structure and thoughtful proportions, bringing a quiet confidence to the brand. The visual language draws from the natural world—stone, sea, and light—keeping the overall tone minimal but expressive. The packaging is simple and refined, designed to let the product speak for itself.
2024 · Châtelaillon-Plage, France
Brand Identity · Custom Wordmark · Creative Direction
Photography: Cheyenne Doig

Text reading "Soléa Cypress Candle, Mediterranean Cypress. Inspired by the Mediterranean Cypress trees native to the coastal region, Cyprès is a warm, woody and forest candle scent. With notes of pine needles, wood, fir and moss—you’ll smell the sun

Perfume bottle on lace fabric with grass in the foreground

Perfume bottles labeled "Soléa Parfums Pacific" next to a conch shell and twisted candle on a green surface.

Woman in a white dress sitting on rocks in a forest stream, surrounded by trees, in a serene and natural setting.

Perfume bottle on nautilus shell with rocky background

Green textured background with a raised oval emblem featuring a stylized palm tree and a circular element above it.

Flat lay of perfume bottles labeled 'Soléa,' seashells, stones, and product information cards on a white fabric background.

Solea perfume with stones on box, minimalistic display

Person floating on their back in a forest pond, surrounded by lush greenery.

Hand touching rippling water with a floating bottle labeled "OLEA" nearby.

The image features the word "Soleá" with the phrase "An Ode to the Sea" below it, centered on a textured off-white background.

Perfume bottle labeled "Soleá Pacific" on informational cards.

Two bottles of Midsummer Eau de Parfum by Soléa, with black caps, against a light background. One bottle is 30 ml and the other is 15 ml.

Person in a white dress sitting on a fallen tree trunk over a lush, green forest stream.

Close-up of textured paper with the text "Sustainable Perfume" and partial phrases. Various emblems are stamped on the paper.

Person lying on a tree branch over a river in a forest, black and white photo.

Stylized text "Soleá" on green background

Woman in beige dress balancing between two trees in a lush forest.

Two small bottles of perfume labeled 'Soléa' on textured cards with a seashell.

Packaging and branding design by Labels Studio featuring a perfume bottle labeled "Midsummer" partially submerged in water on a dark, textured surface.

Bottle of Soléa Coco Tiaré perfume with seashell

Packaging and branding design by Labels Studio featuring a Soléa Parfums Discovery Set box on textured stone surface.

Packaging and branding design by Labels Studio featuring a hand holding a clear glass perfume bottle labeled "Pôlea." The background is blurred greenery.