• Feminine, minimal, and full of care.

    Salon Naydene is a beauty studio rooted in care, intention, and feminine ritual. Founded by hair artist Naydene, the salon offers more than just a service — it’s a space to feel seen, nourished, and at ease. With a focus on natural beauty and personal connection, the brand is designed for women who value softness, presence, and quiet luxury in their everyday routines.

  • The visual identity is minimal and gentle, designed to reflect the calm and personal energy of the salon. We created a refined wordmark with soft proportions and a light presence, giving the brand a relaxed and elegant tone. The color palette is neutral and warm, inspired by natural light and soft skin tones, creating a sense of comfort and quiet confidence.

    Print materials were kept simple and tactile, with textured papers and clean layouts that support the intimate, high-touch experience of the salon. Every element was designed to feel personal, natural, and effortless.

  • 2023 · Sydney, Australia
    Brand Identity · Custom Wordmark · Print Collateral · Typography System

Packaging and branding design by Labels Studio featuring a simplistic, minimalist logotype for "Salon Naydene" on a light gray background, set in an elegant sans typeface.
Glass door with "Salon Naydene" logo and contact information for appointments.
Stacked business cards on a light textured surface, featuring "SALON NAYDENE" embossed text, and a logo on individual cards.
Interior of a modern hair salon with styling chairs and large mirrors, featuring a brick wall, wooden flooring, and a stylish light fixture.
Branding design by Labels Studio featuring a black and white sign with a custom wordmark for 'SALON NAYDENE' on a building exterior. Minimalist and elegant.
Embossed high heel shoe design on textured paper background.
Packaging and branding design by Labels Studio featuring a stack of business cards with the text 'SALON NAYDENE' embossed, placed on a beige surface with a green plant nearby.
Cozy room with a white armchair, wooden bench with books, vase, potted plant, brick wall, wooden shelves with bottles, and sheer curtains.
Modern hair salon interior with chairs, mirrors, a stool, potted plant, and shelf with hair products.
A woman in a tan outfit standing at the entrance of a salon. The salon door has "Salon Naydene" written on it with contact details. She is smiling, with long hair, and stands against a brick wall.
Cozy interior with a white armchair, wooden coffee table, and a potted plant in front of a sheer curtain and brick wall.
Interior design mood board featuring various elements such as sheer drapery, greenery, layered textures, organic forms, accent lighting, timber flooring, color pops, statement furniture, fresh materials, and a natural palette.

Visit Instagram.

Build Your Brand.