Love Era is not just another bridal boutique. They cater to the modern romantic with a fresh and innovative take on love and romance. Their space is a safe and inclusive haven that embraces individuality and style with a contemporary twist. The custom logotype is a fusion of Art Deco, Art Nouveau, and modern typography, creating a wordmark that exudes elegance and edge. The all-caps font choice is symbolic of the newfound confidence that customers experience after visiting the boutique. A submark was also created to enhance the brand's identity, allowing for greater versatility.
The brand's color palette is a reflection of the boutique's interior as well as the Art Nouveau, Art Deco, and baroque styles. The resulting combination is a captivating and sophisticated visual identity that perfectly captures the brand's distinct approach to modern romance and love. This unique blend sets Love Era apart from the competition and reinforces its position as a trendsetting and innovative bridal boutique.
