Laina Tortorici

Brand Identity, Web Design & Digital Graphics

Laina Tortorici is a photographer who specializes in wedding photography with an artistic, elegant feel. For her logo, we used an elegant high contrast serif font. We have customized the typeface so that it is truly unique. The custom letter “A,” “R” and “C” are slightly customized with smooth curved lines to feel more romantic and to make the the logo more memorable and unique. We have kept the main typeface clean and simple to remain timeless, and utilized a serif with edge to bring in a touch of warmth, romance, and boldness. The logotype feels a little bit vintage as well, which suits very well with her style and is a reference to old, classic movies which she is inspired by. The brand colors feel romantic, dreamy, soft and luxurious.

Visit Laina's live website here.

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