Brand Identity, Packaging Design, Print Collateral
KONBU is a marine-based skincare brand that harnesses the healing and restorative powers of the ocean. The brand identity is clean, yet luxury and most importantly, evokes feelings of cleanness and connection to the ocean. We do this by using an ocean-inspired, yet neutral and inviting color palette. For the primary colors we chose a dark green and light green to evoke feelings of earthiness, and a beautiful cream and black to evoke the feelings of luxury, while also helping to stand out. For KONBU's logo mark, a beautiful uppercase font was chosen because of its strong character and vintage feel. We customized the typeface so that it is truly unique. In addition to the wordmark, we created a symbol that can be used to stand on its own. The line-art illustration is a hand-drawn kelp drawing to tie in those minimalist vibes.
KONBU's website is launching soon in 2022.