Full RitĂșal is a lifestyle brand that celebrates the importance of ritualistic practices in enhancing overall well-being. Our team carefully crafted a minimalistic, timeless, and modern brand identity for Full Ritual, featuring a sans-serif font with contrasting elements for the primary logo. The elongated two-letter 'l's and customized 'R' within the logo subtly hint at the importance of repetition and numerous steps in executing a successful ritual. By incorporating such intricate details, Full Ritual's branding conveys a sense of thoughtfulness and attention to detail that aligns perfectly with the brand's core values.

To further align with Full RitĂșal's core values of wellness and mindfulness, we selected a rich and warm earthy color palette, consisting of shades of terracotta, beige, and green. These specific colors have been proven to have a positive impact on mental health and well-being, as they promote a sense of relaxation, tranquility, and comfort. The use of earthy tones, in particular, fosters a sense of grounding, which is essential in creating a feeling of safety and security, thereby promoting overall well-being.


( USA )

Brand Identity

Packaging Design

Printed Collateral