Brand Identity, Print Collateral
The Callie V. Studio brand experience is one that makes its clients feel excited, elevated and inspired, as they seek a curated lifestyle experience that feels both individualized and meaningful, one that enriches their life while incorporating their values and vision. – an identity that is a mixture of authentic, curated, modern, luxurious and organic. The logo aims to represent the creative spirit and holistic approach of your work. Its stylistic core is constituted by borrowing elements characteristic from the classic humanist type such as the bracketed serifs and the oblique axis visible in letters like e and o. This is complemented with a fresh twist present in some characters featuring organic strokes resembling art nouveau which convey a feel of freedom and spontaneity.
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