Working together with Veronica Rogers on this project, we developed a luxe brand identity that represented ATH | BNB's high-end character, commitment to excellence and personalized service. The result is a cool yet sophisticated, clean typography-driven brand identity. Pops of color, a strong mark with clean lines, and vibrant imagery create a visual style that set ATH | BNB apart. The logo is derived from the hotel's building & decor, which involves a lot of geometric shapes & patterns. The Art Deco inspiration for this icon reproduces a detail of the architectural facade with a modern interpretation. At the same time you can also find the hotel's initials ATH in the mark.
Visit ATH / BNB's live website here.