A cozy seating area with a wooden armchair covered in a white furry cushion, next to a small round table with a book and a mug, in front of two large windows with green trees outside, on a beige carpet.

  • Nestled in the heart of Athens, Georgia’s Five Points neighborhood, ATH|BNB is more than a boutique bed and breakfast—it’s a love letter to the city, its culture, and the people who call it home. Founded by Athens natives and University of Georgia alumni Candice and Cameron Treadway, ATH|BNB was born from a desire to create a space that blends the warmth of Southern hospitality with the sophistication of modern design.

  • We had the pleasure of collaborating with Veronica Rogers on the visual identity for ATH|BNB Hotel—an elevated boutique stay in Athens, Georgia, rooted in modern design and historic charm. Veronica led the full creative vision as Creative Director, overseeing brand development, styling, photo production, and the overall guest experience.

    Our contribution focused on the wordmark and submarks, crafted to echo the architectural elegance of the hotel. Inspired by Art Deco elements from the building’s façade, the primary submark weaves in the “ATH” initials with clean geometry and quiet symbolism.

    The wordmark brings a refined, fashion-forward structure to the brand—classic enough to stand the test of time, yet versatile enough to evolve alongside it.

  • 2022 · Georgia, USA
    Visual Identity Collaboration – Wordmark, Submark Design and Mockup Styling. Developed in partnership with Veronica Rogers, who led the full brand and creative direction.

  • Creative Direction & Brand Strategy: Veronica Rogers
    Photography: Ali Harper

Living room with beige sofa, white side table with a glass of amber-colored drink, and a patterned accent wall.
A graphic design with a circular emblem and stylized text reading 'ATH|BNB' and 'The Rushmore' on a muted green background.
Decorative black stone sculpture on a white marble table with glassware, a book, and window sunlight casting shadows.
A hotel room with a side table holding a bottle of red wine, a glass of red wine, and chocolates. The bed has white linens and a decorative pillow, with a padded leather headboard. A wall-mounted lamp with a gold finish lights the scene.
Two wooden hangers hanging on a metallic clothing rack attached to a dark green wall.
Interior room with two wooden chairs with dark cushions, a tall wooden dresser with artwork and sculpture on top, a framed photo of a woman, a mirror with a geometric frame, and a light-colored sofa with an open magazine.
A framed photo of a woman with dark hair holding a large red folding fan in front of her face, partially covering her lower face and just above her knee, hanging on a green panel wall.
A white book with gold geometric lines and gold text on the cover, placed on a light surface with shadows cast across it.
A man and woman standing on the porch of a large house, with the man holding a suitcase, as they prepare to enter the house.
Web page for ATH | BNB, The Rushmore, a boutique hotel in Athens, Georgia, featuring interior photos of stylish rooms and decor, welcoming text, and a booking button.
Sunlight streams over a cozy bed with beige pillows and an open book, against a wall with abstract geometric and organic artwork, and a woven basket on the floor filled with magazines.
Bathroom countertop with two bamboo toothbrushes in a clear glass holder and a brown spray bottle, with a wall-mounted mirror and a faucet in the background.
A bedroom with a window, patterned wallpaper, a bed with white bedding, a round blue decorative pillow, a gold table lamp on a white marble side table, and a stack of books on the floor.
A table set with glasses of rosé wine, a bottle of rosé, a chessboard, a magazine, and a small floral arrangement. Two people are seated nearby, one with their feet in high heels resting on the table, and another wearing rolled-up jeans.
Image of a house or property listing titled 'The Rushmore' located in Athens, Georgia, with a minimalist design and logo at the top.
A bedroom nightstand with a round marble top, a brass table lamp, a small empty brown glass bottle, a clear glass of water, and a beige decorative bowl, next to a bed with a woven headboard and white bedding, with patterned wallpaper behind.
A bedroom with floral wallpaper, a bed with white bedding and matching floral pillows, a vase of flowers on a side table, a framed portrait of a woman on the wall, and a black wall-mounted lamp.
A bedroom featuring a green wall, a light-colored wooden sideboard with decorative items, and a large abstract painting above it. There is a white vase with greenery, a black sculpture, and books on the sideboard. To the right, a small wooden table w

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