• Earth-Inspired Luxury Scented Candles.

    Apricity — the warmth of the sun in winter — inspired a sensory home fragrance brand rooted in stillness, sculpture, and soul. We worked with the founder to create a tactile brand experience that felt like a quiet luxury object. Each detail was chosen to express a sense of presence, warmth, and elemental connection.

  • The identity merges softness with strength: serif typography carved like stone, embossed textures evoking veins of marble, and packaging that plays with shadow and depth. Inspired by sunlit corners, cool surfaces, and timeless ritual, every asset was designed to feel both intimate and sculptural. The packaging is structured but tactile, with debossed details and warm neutral tones that invite touch and reflect the sensory nature of the product. The uncoated paper finish adds a raw, organic feel to the experience.

  • 2024 · London, UK
    Brand Identity · Packaging Design · Print Collateral · Typography System

  • Photography: Apricity Club

Marble candle on mantle with framed artwork and dried white lunaria bouquet.
Label for Apricity Club Tobacco Flower scented candle, 380 grams, with decorative logo.
Stack of Apricity Club candle boxes with a brown shipping box and a rubber stamp on a table.
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Wooden shelf with a cutting board, a book titled 'Wabi-Sabi Welcome,' a marble-patterned candle, and two crystal glasses.
Cozy living room with a brown sofa, decorative wooden pillar, modern lamp, books on a windowsill, and a cushioned chair near a window with a beige blind.
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Decorative candle with marble-patterned holder placed in front of an ornate gold picture frame on a gray surface.
Wooden shelves with decorative stone vases and stacked books
Square marble candle with a white and black pattern, labeled "Tobacco Flower" by Apricity Club, placed on a wooden surface next to a large white sculpture.
Open white packaging boxes with embossed floral design and "Apricity Club" text.
Cream-colored scented candle boxes with embossed floral designs and text "Apricity Club Bougie Parfumée, Hand poured in the UK, 75 hrs, 380g" in shadowy lighting.
Ornate carved wooden mirror frame and marble candle holder on mantel.
Luxury apricity club black fig candle with marble design and two apricity club packaging boxes
Apricity Club advertisement for earth-inspired scented candles.
Stack of three beige candle boxes with 'Apricity Club' branding, embossed floral design, and details indicating hand poured in the UK, lasting 75 hours, weighing 380g.
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