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Beach with lounge chairs and umbrellas, surrounded by trees and hills, with a clear water shoreline under a blue sky.

In the land of light, bohemian luxury. A Relais & Châteaux hotel.

Opened in May 2025, Ahama Living is more than a destination—it is a sanctuary cradled by the Aegean, where nature, design, and ancient wisdom converge. Tucked into a secluded bay along Turkey’s Turquoise Coast, Ahama draws from the energy of its surroundings: the healing liquidambar forests, the translucent sea, and the timeless legacy of the Lycian people.
Founded on the belief that disconnection is the first step to deep reconnection, Ahama offers a curated experience for those seeking renewal—not just rest. Days unfold slowly through holistic wellness rituals, artistic expression, and moments of profound simplicity. From the Water Temple to forest-bathed art installations, every space invites you inward.
We collaborated with Gab Studio to develop the brand identity for Ahama Living—a bohemian luxury hotel nestled along Turkey’s Turquoise Riviera. Gab Studio led the conceptual and spatial vision, drawing deeply from the land’s sacred energy to craft interiors inspired by the region’s liquidambar forests, turquoise bays, and Lycian heritage. Their design language—rooted in Japanese minimalism—evokes calm through natural materials, soft light, and architectural stillness. Building on this foundation, Labels Studio created a poetic visual identity that reflects the soul of the space, weaving together carved typography, mythic symbolism, and tactile storytelling. The result is a sanctuary where grounded luxury meets serene transformation.
2025 · Göcek, Turkey
Brand Identity · Custom Wordmark & Iconography · Packaging & Print
Creative Direction: Gab Studio
Photography: Paula Trocaola & Ahama Living
F&B: Anson y Bonet
Architecture / Interior Design: Bar Atelier

Interior corner with a dark wooden sideboard displaying a bowl with pineapple and citrus fruits, two cocktail glasses, and a potted plant with long, thin branches. Above, three wooden wall sconces are mounted on a light textured wall.

A yoga or exercise room with a yoga mat, dumbbells, and rolled towels near a large open sliding glass door, revealing an outdoor garden or wooded area.

Indoor yoga setup with a green yoga mat, wooden hand weights, glass bowl, and a speaker facing a large window overlooking a garden with trees and benches.

Sunlit living room with beige and brown seating, throwing pillows, a round coffee table with decorative items and books, and large windows with cream curtains showing a rocky outdoor landscape.

Room 9 sign at Ahama Hotel in Muğla, Turkey, placed on a wooden windowsill next to a white curtain.

Living room with wooden cabinets, brown couch, armchair, coffee table, decorative vases, books, and curtains.

A small red box labeled 'AHĀMA Inspired by Bohemian Luxury' is placed on a wooden stool against a neutral background.

A living room with a beige sofa, a unique wooden table with a lampshade, a green room divider, and a modern kitchen in the background with wooden cabinets and decor.

Three stacked boxes labeled with hotel branding and inspired by Bohemian luxury, placed on a wooden surface against a plain background.

Interior scene with a wooden cabinet decorated with a black bowl of fruit, drinking glasses, and books, a wall with three small wooden wall planters, and a partial view of a dining table and chairs.

Beachside lounge chairs with umbrellas by calm water, with forested hills in the background.

A minimalist living room with a white sofa, a wooden coffee table, and built-in wooden shelves with books and decorative items, wall art above the sofa, and a lamp on the left side.

Yoga mats with water glasses on a wooden deck overlooking a lake with hills and trees, under a covered outdoor space.

A white fabric tote bag with a business card inside sits on a white cushioned chair with wooden arms and legs, placed on a beige carpet.

Living room with white sofa, beige pillows, dark round coffee table with an open book and glass, potted plant, beige curtains, large window with rocky landscape and ocean view, outdoor shower faucet visible.

Living room with brown sectional sofa and throw pillows, wooden dining table with a fruit bowl, and an open kitchen with wooden cabinets, marble backsplash, open shelves with dishes and decor.

Decorative bathroom shelf with a potted plant, toothbrushes, and skincare bottles in front of a window with natural light.

A cup of coffee on a blue saucer sitting on a white towel with fringe, placed on a lounge chair on a sandy beach, with the ocean and distant land in the background.

A cozy interior corner with a wooden table, two chairs, a lamp, a cup, and an open book near large glass sliding doors with white curtains. Outside visible trees and sunlight.